Why should you stop fast forwarding through commercials?
Published on 19/01/2023 in Service
As we skip TV ads more often, investment in local tv productions is under pressure. Operators introduce therefore at request of the TV broadcasters an adapted, model for TV advertising, in order to support the local television market.
Why should you stop fast forwarding through commercials?
The way all of us watch TV has evolved tremendously. Not only do we watch TV and video content "anywhere" on all kinds of screens, we also watch it "anytime", whenever it suits us. In other words, we don't always watch things live (but recordings or in replay). Exactly the type of habits that make us skip TV ads more often.
Because local TV programs produced by commercial stations are largely funded through advertising, investment is under pressure. All Belgian broadcasting groups are therefore asking operators, including Proximus, to introduce an adapted model for TV advertising, in order to support the local television market.
This allows your favorite programs to keep running in the future, while you'll also continue to enjoy the vast extent of Pickx's varied offer. Including some of our own productions!
What this means for Proximus Pickx viewers
As from April 2023:
⮚ Viewing recorded programs will be preceded, in the case of VTM programs, by max. 1 minute of non-skippable commercials. Other Belgian channels will follow at a later stage.
⮚ While watching the recorded program, fast forwarding will still be possible (including through commercials)
How will we proceed?
We are taking a phased approach in function of the type of TV Box and will start in April 2023. The set-up will be done overnight via a software upgrade. Our customers will be informed about this change.
Find out more about recordings on your TV Box
Katleen
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