You can send alerts, OTPs, appointment reminders, promotions, confirmations, and surveys, one-way or interactive.
RCS Business Messaging for Enterprises
Reach large groups instantly with rich automated bulk messages
- Higher customer engagement
- Faster campaign response times
- Fewer failed deliveries thanks to SMS fallback
What is RCS?
With RCS (Rich Communication Services) you can send automated bulk messages with rich content to large groups, through the Proximus NXT platform. RCS turns standard SMS into interactive, branded messages with images, buttons, videos, and payment links, all verified and secure. The platform combines rich content, automation, and analytics in a safe and reliable environment.
Discover in detail how RCS can improve communication between your organization and your audience.
What can you do with RCS?
- Send alerts, reminders, or updates
- Confirm appointments and deliveries
- Share promotions and personalised offers
- Deliver one-time passwords or authentication codes
- Support customers through chatbots
- Collect satisfaction or feedback scores
Benefits of RCS vs SMS
RCS is more engaging
Unlike SMS, RCS supports images, videos, buttons, carousels, and payment links, all inside the recipient’s native messaging app. That means messages look and feel like an app or chat experience, not a plain text.
Interactive and measurable
RCS enables two-way conversations. Users can reply, book, confirm, or pay with one tap. You also get read receipts and click metrics, allowing you to track engagement and optimise campaigns in real time.
Verified and secure
Every RCS sender is verified by operators, so recipients immediately see your organisation’s name, logo, and brand colours, reducing the risk of phishing and fraud.
Full fallback compatibility
If a recipient’s device doesn't support RCS, your message automatically falls back to SMS, ensuring your communication is always delivered.
Based on Google's benchmarks, RCS drives up to:
- 140% higher engagement than SMS
- 74% higher read rates than email
- 35× higher ROI compared to other conversational channels
RCS use cases per sector
We help you with onboarding from A to Z
Proximus NXT supports you through every step, from setup to your first live campaign
Discuss your use case
Define what you want to achieve: alerts, appointment reminders, customer care, or promotional communication. Our experts help you choose the right setup and channels for your goals.
Register and verify your brand
We register your organisation on the RCS platform and verify your brand name and logo with the operators. This verification ensures your sender identity is trusted and visible in every conversation.
Access the RCS platform
Once verified, you receive login details for your secure account on the Proximus NXT infrastructure. You can then connect your internal tools or use our interface to start creating messages.
Create your first campaign
With our support, you build your first RCS message, test it, and validate the content with the operator. This ensures compliance and full compatibility before sending.
Launch and monitor
Proximus NXT delivers your messages safely through the operator network. You can follow results in real time and adjust your campaign if needed.
Optimise and scale
Once your pilot is complete, expand to new use cases or combine RCS with SMS, Voice, and Email for omnichannel communication. We manage the technical scaling and compliance so your team can focus on impact.
How to use RCS alongside other communication channels
SMS - Reliable for short alerts, authentication codes, and reminders
Voice - Ideal for urgent updates or service calls. Add voicebots for automation
Email - Useful for longer or document-based messages
RCS - Branded, interactive, and measurable communication
RAG AI - Generates accurate, multilingual responses based on your data
Chatbots & Voicebots - Provide 24/7 support and escalate to agents when needed
How about security and compliance?
RCS Business Messaging from Proximus NXT meets strict telecom and data privacy standards:
- Verified business sender
- Full GDPR and NIS2 compliance
- Data hosted in the EU
- Encrypted communication and audit logs
Frequently asked questions
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Proximus provides APIs for RCS, SMS, and Voice that connect directly with your CRM, ERP, or contact centre system.
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Yes. Proximus verifies and configures your sender ID to ensure consistent branding and trust.
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After brand verification and template approval, most organisations go live within two weeks.
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The platform scales from hundreds to millions of messages per day across multiple languages and regions.
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You get detailed dashboards with delivery rates, read receipts, clicks, and conversions. Reports can be integrated with your BI tools.
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Messages automatically fall back to SMS, ensuring 100% delivery.
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Yes. Many enterprises use it for 2FA, OTP, and secure document delivery (e.g. invoices or tickets).
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We apply carrier-level verification, fraud detection, and moderation to ensure message integrity.
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Yes. You can start with a pilot project to measure performance and ROI.