Digital signage & in-room TV for more experience at Plopsa parks

The Plopsa Hotel opened its doors in June last year. The four-star plus hotel, with 117 rooms, including themed luxury suites, offers families and other guests an unforgettable experience. "The concept for our meeting rooms, combined with the thrill of our roller coasters and other attractions, clearly appeals to corporate clients," explains Commercial Director Sebastien Momerency.

Digital signage offers additional information

Plopsa Group, the theme park division of Studio 100, focuses on experiences in every sense. At the Plopsa Hotel, digitalization plays an important role in this. The screens at the reception and in the lifts serve different purposes. "They are an important source of information for our guests," explains Sebastien Momerency. "When checking in, families can immediately see which shows are available. But we welcome companies and their guests the same way."

Sebastien Momerency is Commercial Director at Plopsa Group

Digital signage for more entertainment

Digital signage also functions as entertainment. "The Samson characters Van Leemhuyzen and Marie greet our guests on the lift screens. In the early evening, they playfully invite our guests to enjoy their dinner. Opening the lift doors is always an adventure for young and old."

Commercial opportunities

Digital signage and the in-room TV experience save time and efficiency. "We channel a lot of questions that our employees would otherwise have. In addition, they also offer commercial opportunities through publicity messages from our partners." Sebastien Momerency points out that his content team can adapt the screen messages quickly and easily. "Proximus trained us in how to do this. That is how we discovered how to make the best use of digital signage and the in-room TV experience."

Sebastien Momerency is Commercial Director at the Plopsa Group

Balance between physical and digital

The synergy between Proximus and Plopsa Group comes across also in other areas. "Proximus is the name sponsor of the Proximus Theater in Plopsaland. In the daytime, Bumba and Plop are the stars here, but the hall also once served as a venue for the election of Miss Belgium and performances by top stars such as the late Arno and Niels Destadsbader. For the hotel's cocktail bar, the partnership with Proximus means we can switch to live sports broadcasts or concerts in the evening."

Digital enhances the power of physical experience

Sebastien Momerency says that Plopsa Group values digitalization but always sees it as a complement and a reinforcement of the physical experience. "No matter how realistic virtual reality goggles may be, they will never match the thrill of a rollercoaster plunge and the accompanying G-force.

That is the kind of unique experience that adds to the appeal of our parks." Plopsa Group recently opened a second Polish park in Warsaw, which is also the eleventh within the group. With a holiday village in De Panne, a water theme park in Mechelen, and the opening of the Bumba Indoor Zone on the horizon, the future is bright for the group.